Six Questions To Ask Before Purchasing Workplace Artwork
Crater of the Moon Sunrise 23067LHX2DC_5x4 (2023) - Sunrise a short distance from Crater of the Moon National Monument, Idaho, USA. Available as an elegant archival fine art color Hahnemuhle paper photo print. Signed and titled plus a Certificate of Authenticity provided.
Six Questions To Ask Before Purchasing Workplace Artwork
Artwork displayed in a corporate or home office is unlikely to influence a client’s decision to buy your product or sign a service contract. Nor will it likely sway a candidate’s decision to accept or reject an employment offer. But do not underestimate the soft value of workplace artwork. The artwork you display is your opportunity to establish a business personality, ambiance, and atmosphere. Give it some thought. Choose wisely and with intent.
When I receive a purchase inquiry from a potential client, I encourage a face-to-face or virtual meeting to discuss their project. I research the business, including vision, mission, value statements, products and services offered, and even available photographs of the business inside and out.
The pre-purchase meeting is primarily a question-and-answer session. The goal is to lead the client through a thoughtful pre-decision-making process. The consultation session is free. Here are some of the questions I ask.
What is the objective of the project?
For example, is the goal to buy photographic prints to complement the existing decor, establish a mood, define a professional ambiance, or something completely different?
Who is the target audience?
Will the photographic prints be seen by clients or visitors? Or are the photographs confined to staff spaces or company conference rooms? It could be a combination.
Silver Super Moon 210070LND850BW - April 2021 super moon taken from Smith Rock State Park, Terrebonne, Oregon, USA. Available as an elegant archival fine art black and white Hahnemuhle paper photo print. Signed and titled plus a Certificate of Authenticity provided.
What is the budget and the timeline?
For example, most medical clients prefer warm tones of calm nature and landscape scenes. Some request local locations their visitors could relate to or regional but non-specific intimate nature photos.
What about the number of prints, sizes, photo format, and style?
Canvas versus metal versus paper? How about the finish: framed, unframed, glossy, non-reflective, etc?
Is there existing artwork or decoration that the new pieces must complement?
Who will make the final decision? One person, an employee team, an interior designer, or an art consultant?
The answers to these questions help establish the purpose, overall presentation, and project cost. It also influences the private image portfolio I offered for review and image selection choice.
Several of my corporate clients, including St. Charles Health System, the Council on Aging, Pilot Butte Medical Center, and Oregon Vascular Specialists, all expressed appreciation for helping them develop a structured approach to their purchase plan. In each of these cases, a site visit walk-through was included.
This concierge approach is my way of assuring customer satisfaction and establishing a long-term business relationship. Many of my clients are repeat buyers.
If you have questions or comments or want to purchase photographic prints, contact me at steve@giardiniphotography.com.
Cheers
Steve
Japanese Veneer 23006MEND850C_5x4 (2023) - A blend of two images stacked together and edited. Available as an elegant archival fine art color Hahnemuhle paper photo print. Signed and titled plus a Certificate of Authenticity provided.
